DRIP is a self-initiated beauty concept built around hydration, high-shine finishes and sculptural packaging. The Drench Collection expands that idea into a broader beauty and wellness world, pairing pearlescent materials, fluid forms and tactile details with a wet-look campaign focused on modern, effortless beauty.

From primary and secondary packaging to campaign art direction, retail display and PR experience, the project explores how a single brand idea can translate consistently across product, beauty, wellness and physical brand touchpoints.